Insights responding to member challenges often produce ideas that warrant further development in small-group settings. The products generated by these Action Groups can create genuine impact – they derive from a clearly identified need, are fully informed from the range of perspectives of the team members, build on existing products to become the “state of the art,” and have Community buy-in when rolled out. Additionally, a sponsor is required to commission an Action Group, who must be in a position to take the product forward and champion its introduction and dissemination